Kellanova

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.

Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession.

CEO Steve Cahillane outlines plan to balance price, mix and volume while addressing consumer financial pressures.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

The Million Hour Volunteer Rally has included partnerships with and in-store displays from Kellanova, Unilever and others.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

Here's what the CPG veteran will discuss on May 7.

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.