Kellanova

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

The Million Hour Volunteer Rally has included partnerships with and in-store displays from Kellanova, Unilever and others.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

Here's what the CPG veteran will discuss on May 7.

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.