Keen Decision Systems

Learn how leading teams are running marketing with an end-to-end, GM-style mindset.

Keen Decision Systems' Mike Chiasson shares his data-backed perspective on where investment is heading and how to make confident, strategic moves in an uncertain market.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

BirdDog's Shaun Brown shares research findings and best practices for investment.

Keen Decision Systems' Bradley Keefer and George Musi of Neon (Horizon Media) share actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments and prepare for critical conversations with retail partners.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

See what other marketing leaders have joined the event's lineup of powerhouse speakers.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.