Jelly Belly Candy Co.

Aside from the traditional checkout aisle impulse assortment, the candy and gum category isn't getting the respect-- space -- it deserves in-store

A fun, colorful brand that's also a major player in the candy industry, the Jelly Belly Candy Co. is getting serious about P-O-P

A case study from the Promotion Marketing Association's 2005 Reggie Awards

Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales.

Sugar-free and diet candies are leading the charge of new candy product introductions. An increase in extreme flavors, novelty candies and licensing tie-ins are also adding to the booming confection biz.