Hershey Co.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Kroger’s aisles were fully decked with secondary displays from various CPG partners.

Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.

​​​​​​​We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

​​​​​​​Better-for-you items are gaining popularity and activating in various ways at retail.