Ferrero USA, Inc.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

The Ferrero Group has agreed to purchase fellow family-owned CPG manufacturer Wells Enterprises, its operations and its ice cream brands.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.