From Spikes to Synergy: Why Seasonal Moments Need Evergreen Muscle Here are ways for brands to stay relevant before, during and after major occasions. What Shopper Marketers Need to Know About Back-to-School 2025 Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. A Closer Look at H-E-B’s Self-Service Retail Media Launch Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility. Leveling Up Loyalty: How CPGs Are Using Gamification to Win Shoppers In-Store and Beyond Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights. The Retail Media Reality Check: Separating False Promises from Performance Here are key questions brands should ask partners to optimize their investment, writes Adam Skinner of Epsilon. Getting Offsite Retail Media Infrastructure in Place Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon. Retail Media Unplugged, Blain's Farm & Fleet P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season. Amazon Most-Used Website Across Generations, Report Finds See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. How Aggregation & Syndication Will Reshape the Retail Media Landscape in 2025 The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon. Former Albertsons Marketing VP Claire Wyatt Joins The Trade Desk Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media. First Previous 1 2 3 4 5 Next Last
