A&P Breakfasts with Kraft and Pepsi Drugstores Jumpstart Back-to-School Efforts Meijer 'Crosses' Up Duracell Wal-Mart Hulks Up with Nabisco POPAI Announces OMA Award Winners Target Races with Indy 500 Energizer Claims False Advertising Against Monster Cable From "Do It Yourself" to "Do It For Me" A Q&A with Jeff Palmer of Pep Boys Energizer Merchandises Keyless Remote Batteries A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. Masses of Merchandisers 'Energize' Launch The Gillette Co.: Concentrating P-O-P Power With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail. First Previous 24 25 26 Next Last