Solution Provider News: March 2013 Identifying and Targeting the Most Valuable Shoppers Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine Dunnhumby Gets More Social 7-Eleven Hires KSS Retail The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years Putting the Shopper in Your Shopper Marketing Strategy Aligning Shopper Segmentation Systems First Previous 1 2 3
