Dollar General

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.

For CPG brand marketers, there's no escaping retail media and its importance.