Digital Mosaic Corp.

Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers

Experiential event turns store associates into Windows Phone advocates

Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience.

CPGs rely more on third-party companies to execute programs -- and prove they did them right

Despite increased competition from other channels, the supermarket remains tops for P-O-P exposure