GfK Acquires Knowledge Networks Biz Schools Get in the Shopper Marketing Game Undergrads, graduates and professionals all have something to learn Study Highlights Buying Power of Most Loyal Shoppers Apparel Takes Risks Social marketing, scent technology and 'recessionista' appeals make fashion a category like no other From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase It's Not Easy Buying Green False claims could destroy shoppers' trust in green products Shopper Marketing 3.0: Unleashing the Next Wave of Value Building a Shopper Marketing Department Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy Seasonal Store Check: Earth Month 2009 Hall of Fame Profile: Tracy VanBibber Finding the Green in Today's Shoppers Sustainability trends and new shopper insights from Deloitte and the GMA When Others Are Fearful. . . First Previous 2 3 4 5 Next Last
