Safeway, Supervalu Bring Private Label In-House Shopper Marketing Trends Report 2010 Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Channel Report: Dollar Stores Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies Savvy Private-Label: Bigger Foe of National Brands Retailer brands compete harder as they learn category dynamics. "Premium private-label" is no longer an oxymoron. First Previous 1 2
