Conagra Brands, Inc.

CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes – sort of

Brands are succeeding at Meijer by tapping into the retailer's commitment to innovating around real shopper needs.

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.