Colgate-Palmolive Co.

Colgate-Palmolive's Irish Spring commanded an endcap at Walmart outfitted with shelf strips touting a 'Get Out. Get Dirty' sweepstakes.

Colage-Palmolive's Colgate tied in to the American Dental Association's designation of June as "Oral Health Month" at Publix.

Colgate-Palmolive won itself a Shopper Marketing Effie Award for its "save water" campaign that urges consumers to turn off the faucet when brushing their teeth – among other ways – to conserve water.