This clever plastic shelf sign/aisle interrupter promoting Colgate-Palmolive’s Colgate mouthwash does a terrific job of flagging the new Advanced Health product.
Costco used the front cover of its January member mailer to offer members $5 off Colgate-Palmolive's Colgate Optic White High Impact White toothpaste and new Colgate 360 Advanced Optic White toothbrushes.