Steppin' Up As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead. Modular Floorstands Feature Ping Putters Marketers Nail Hardware P-O-P Improved packaging, customized merchandisers and adaptable displays are current trends in the hardware industry. Golf P-O-P: Whole Lotta Shakin' Going On As younger players, advanced equipment technology and new manufacturers arrive on the scene, golf products P-O-P must meet the needs of the sport's changing retail face Flexibility, Tactility Focus of Many Hardware Product Introductions Addressing the Ball: Golf P-O-P Rolls Toward the Pin Displays Drive Equipment Sales On, Off Course Ping Power Adaptable Display System Shows Clubs, Accessories Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Peddling Footwear While Athletic Shoes Still Dominate, Other Segments Step Up Merchandising To Gain The Edge At The Point-of-Sale K-Swiss Goes Technical With New Sailing Line First Previous 1 2 3 Next Last
