Clif Bar & Co.

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

The second annual awards program spotlights the next generation of leaders in commerce marketing.

The brand enters a new category after its incubator develops plant-based jerky treats for dogs.

Clif Bar & Co. launched a line of plant-based jerky treats for dogs exclusively at Petco, and with it secured merchandising for its flagship brand bars for people at the pet chain.

Last year’s pandemic inspired marketers to reach new heights – and the Institute to honor their efforts