P2P Toolkit (May 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Hall of Fame Profile: Alex Gourlay ShopRite, P&G Host Virtual Guest Teacher Series From Progressive Grocer, May 8: Retailers Tap Pinterest to Tout Private Brands From Store Brands, April 16: In Retail We Trust COVID-19 at Retail: Shopper Marketing Shutdown The historic coronavirus crisis has the CPG industry reprioritizing the present and bracing for a ‘new normal’ Hall of Fame Profile: Jennifer Reiner Research Indicates Apparel Tops Amazon's Private Label Strategy From Store Brands, March 17: Voice Commerce in 2020 As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales. Albertsons Counts on Own Brands in IPO Filing From Store Brands, March 9: CBD: What's It All Mean, Anyway? Despite growing consumer demand, a lack of clear regulation is keeping traditional players out of the market. A New Way to Build Brands Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing First Previous 36 37 38 39 40 Next Last
