Back to the Middle SKU rationalization, meal solutions and aisle reinventions reshape the center store Barnes & Noble Connects with Readers 'The Hub:' Shopper-Friendly Culture Growth at retail demands a more holistic view of shopper marketing. Ace Helps with Holidays 'The Hub': Dead or Alive? Rumors of the demise of category management have been greatly exaggerated Feature: Shopper Segmentation Update Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy. Channel Report: Club Stores Brands refresh the utilitarian pallet with creative packaging, cleaner looks 'The Hub': Retail Reinvented Kraft, Coinstar and others use shopper insights to reinvent categories and drive growth Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. First Previous 1 2
