Associated Milk Producers, Inc. (AMPI)

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Profiles of Technology winners Melissa Hamilton, Yenifer Hernandez, Margit Kittridge, Virginia Lewis, Roli Saxena, Lori Schafer and Jackie Shannon.

The premium ad placement is now available across the retailer media network’s entire Partners Club network and its self-service platform.

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.

Walmart plans to automate and scale its advertising suite, explore new offsite frontiers including inside stores, improve targeting and full-funnel measurement, and expand creative capabilities.

More than a dozen launch partners will roll out Instacart Developer Platform integrations over the coming months, including The New York Times Cooking and GE Appliances.

The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.