Asda

UK retailer’s Tickled Pink campaign features more than 200 products as well as loyalty incentives.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Recent retail news includes the arrival of back-to-school savings and the emergence of Prime Day competitors.

Walmart, Lowe's, Albertsons, Asda and others unveiled store initiatives and enhancements last month.

The U.K. retailer plans major changes for 50 stores, including new foyers, seasonal aisles, food-to-go services, flooring and lighting.

Recent retail news includes Walmart bringing back a popular pet service for loyalty members.

The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.

Recent retail news includes 7-Eleven helping Tetris celebrate 40 years with new merch and a contest.