Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers.
The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.
Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.
