Anheuser-Busch

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The omnichannel effort featuring Peyton Manning and Emmitt Smith tells consumers to prioritize grilling.

The iconic brand’s fans are invited to a daylong event featuring interactive experiences.

New packaging celebrates the brand's connection to the World Cup.

Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.