P-O-P Spotlight: Super Bowl LIX Tie-Ins We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo. Brands, Retailers Make Big Plays for Football Season Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes. Bud Light 'Easy To Sunday' Base Wrap & Banner Stand Busch's Bud Light 'Easy To Sunday' Sign Bud Light 'Make It Easy to Sunday' Spectacular Cutwater 'Real Tequila' Pole Topper
