Being the Lizard King: A Profile of South Beach Beverages South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P. How Sweet It Is: A Profile of Amurol Confections Co. Amurol Confections stimulates impulse sales with eye-catching displays in multiple store locations Category Management: More Than a Buzz Word? 1998 P-O-P Trends Report Does P-O-P Measure Up? Scanner Data Corroborates P-O-P's Power Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories Merchandising Profitability Now Easier to Determine Information Resources Unleashes Next Generation of Scanner Data First Previous 15 16 17
