Marketing to Millennials Gen Y already is redefining the retail landscape Hall of Fame Profile: Kim Feil Unilever Repositions Its Mayo Brand Digital/in-store marketing program puts a fresh face on familiar Hellmann's/Best Foods condiment Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Untangling the Deals Is Private-Label Growth Here to Stay? Survey Leads to New Tortilla Chip Frito-Lay markets new Tostitos Dipping Strips around football theme IRI 'Times & Trends': Price, Promotion & Merchandising IRI, comScore Measure Online Ad Impact What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover First Previous 9 10 11 12 13 Next Last
