Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer Thrifty Consumers Buoy Circulars and Coupons In the face of declining newspaper circulation, paper and electronic store circulars are growing. Shopper Marketing Trends Report 2010 Online Advertising Effectiveness Study finds that Internet advertising has a leg up on TV when it comes to driving packaged goods sales at retail. Held Accountable CPGs rely more on third-party companies to execute programs -- and prove they did them right Back to the Middle SKU rationalization, meal solutions and aisle reinventions reshape the center store The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years Special Report: Private Label Update Every shopper segment is looking for value in today's economy, prompting retailers to accelerate plans for their private labels. Channel Report: Dollar Stores Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies Putting the Shopper in Your Shopper Marketing Strategy First Previous 10 11 12 13 14 Next Last
