AB InBev

Retail Category: Supermarket: Food
Display Type: Freestanding: Permanent
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 425
Comments: With its "dive into summer" theme, this display was part of a national integrated marketing campaign that included television ads. The four-foot-square dock was eye-catching at retail and could hold heavy stacks of beer cases.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Client: Anheuser-Busch Inc., St. Louis
Introduction: January 2002
Number of displays: 3,500
Distribution: Off-premise accounts
Construction/Materials: Vacuum-formed red styrene, decals
P-O-P company: Array Marketing Group, Los Angeles, KCS Industries division
Comments: This replica of Dale Earnhardt Jr.'s car reinforces Budweiser's continued association with NASCAR.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite Inc., Greenfield, Wis.
Comments: Sequenced fiberoptic lights simulate rising bubbles in this injection-molded sign.

Client: Anheuser-Busch, St. Louis
Introduction: September 2001
Distribution: On-premise accounts nationwide
Size of Run: 11,500
Construction/Materials: Die-cut, B-flute corrugate; four-color process printing
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Locker room graphics remind consumers that Bud and Bud Light are virtually synonymous with football season.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Anheuser-Busch, St. Louis
Introduction: January 2002
Distribution: On-premise accounts nationwide
Size of Run: 3,600
Construction/Materials: Injection-molded plastic, vacuum-formed plastic, halogen lamp, sheet metal
P-O-P company: Everbrite, Greenfield, Wis.
Comments: This wall lamp projects the Bacardi logo on the ceiling to shed light on the Bacardi Silver launch.

Client: Anheuser-Busch, St. Louis
Introduction: February 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 10,000
Construction/Materials: Dipped aluminum and acrylic
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: Anheuser-Busch supported the launch of its Silver malternative with a wide range of P-O-P materials that included this aluminum metal sign and table tent.