AB InBev

Miller, Allied Domecq partner for malternative launches

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite Inc., Greenfield, Wis.
Comments: Sequenced fiberoptic lights simulate rising bubbles in this injection-molded sign.

Client: Anheuser-Busch, St. Louis
Introduction: September 2001
Distribution: On-premise accounts nationwide
Size of Run: 11,500
Construction/Materials: Die-cut, B-flute corrugate; four-color process printing
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Locker room graphics remind consumers that Bud and Bud Light are virtually synonymous with football season.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Anheuser-Busch, St. Louis
Introduction: January 2002
Distribution: On-premise accounts nationwide
Size of Run: 3,600
Construction/Materials: Injection-molded plastic, vacuum-formed plastic, halogen lamp, sheet metal
P-O-P company: Everbrite, Greenfield, Wis.
Comments: This wall lamp projects the Bacardi logo on the ceiling to shed light on the Bacardi Silver launch.

Client: Anheuser-Busch, St. Louis
Introduction: February 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 10,000
Construction/Materials: Dipped aluminum and acrylic
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: Anheuser-Busch supported the launch of its Silver malternative with a wide range of P-O-P materials that included this aluminum metal sign and table tent.

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 1,010
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On Premise, Non-Illuminated or Non-Motion
Comments: Part of Anheuser-Busch's ongoing campaign to foster brand identity within the Latino demographic, this mirror features screen printing that simulates the look of stained glass and glazed tile. The PVC frame simulates hand-crafted Mexican silver.

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 2,090
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise - Non-Illuminated, Non-Motion
Comments: This pole display features a string of checkered flags and graphics of a fan-filled grandstand to highlight Budweiser's ongoing sponsorship of NASCAR racing.