AB InBev

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.

Client: Anheuser-Busch, St. Louis
Producer: Everbrite, Greenfield, Wis.
Comments: This vacuum-formed replica of the Bud One Blimp draws attention via blinking red and green LEDs and a battery-powered motor that provides hovering motion.

Client: Anheuser-Busch, St. Louis
Producer: Grimm Industries, Fairview, Pa.
Comments: Designed to reinforce Busch's relationship with NASCAR, this sign is an exact replica of a Chevy auto hood, except that it is made of co-extruded styrene to keep manufacturing and distribution costs low. The NASCAR and Busch logos appeal to their targeted retail environment of sports bars and arenas.

Client: Anheuser-Busch Inc.,St. Louis
Products Promoted: Michelob family of beers
Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products.
Distribution: Supermarkets, liquor stores
Construction/Materials: Corrugated
P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This backbar piece was designed to communicate the energetic nature of A-B's new 180 drink.

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This wire rack for A-B's 180 energy drink is just one of the many P-O-P pieces that were created to provide wholesalers with the tools they need to penetrate on- and off-premise accounts.