AB InBev

Client: Anheuser-Busch Inc., St. Louis
Introduction: November 2002
Number of displays: 1,000
Construction: Aluminum die cut and embossed
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: A-B rolled out this sign to on- and off-premise locations to promote its Busch beer. The sign was part of a campaign to attract NASCAR fans.

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Client: Anheuser-Busch, St. Louis
Size of Run: 1,000
Production Date: September 2002
Producer: AGI Schutz Merchandising, Mt. Prospect, Ill.
Division: Permanent, Beer: On-Premise: Illuminated or Motion
Comments: This clock's design represents an updated visual style for Michelob. Its design spurred the development of a series of companion pieces to promote the brand.

Client: Anheuser-Busch, St. Louis
Size of Run: 2,750
Production Date: September 2002
Producer: AGI Schutz Merchandising, Mt. Prospect, Ill.
Division: Permanent, Beer: On-Premise: Illuminated or Motion
Comments: AB wholesalers can easily customize the faces of these clocks with the names of the establishments using them. Illumination can be switched on or off to allow more placement options for retailers.

Client: Anheuser-Busch, St. Louis
Size of Run: 1,800
Production Date: July 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Beer: Off-Premise, Illuminated or Motion
Comments: Sparkling holographic laminates are used to create an exploding effect on the blue background of this sign. The sign is a re-creation of the Bud Light logo and packaging.

Client: Anheuser-Busch, St. Louis
Size of Run: 5,500
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise
Comments: Achieving the dimensional look of a football stadium was the goal of this case stacker.
The background stadium graphics are curved, and reporter Melissa Stark and the "Bring the Party Home" tagline are printed on a PETG panel to provide the illusion that the copy is floating.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.