AB InBev

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Retail Category: Supermarket: Food
Display Type: Permanent Signage
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 5,015
Comments: This eye-catching sign comes fully assembled and can be used in almost any retail format, regardless of space limitations. It reinforces the longstanding tradition of Budweiser and the holidays.

Retail Category: Supermarket: Food
Display Type: Freestanding: Permanent
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 425
Comments: With its "dive into summer" theme, this display was part of a national integrated marketing campaign that included television ads. The four-foot-square dock was eye-catching at retail and could hold heavy stacks of beer cases.

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Client: Anheuser-Busch Inc., St. Louis
Introduction: January 2002
Number of displays: 3,500
Distribution: Off-premise accounts
Construction/Materials: Vacuum-formed red styrene, decals
P-O-P company: Array Marketing Group, Los Angeles, KCS Industries division
Comments: This replica of Dale Earnhardt Jr.'s car reinforces Budweiser's continued association with NASCAR.