AB InBev

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 2,090
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise - Non-Illuminated, Non-Motion
Comments: This pole display features a string of checkered flags and graphics of a fan-filled grandstand to highlight Budweiser's ongoing sponsorship of NASCAR racing.

Client: Anheuser-Busch Cos., St. Louis
Size of Run: 1,010
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On Premise, Non-Illuminated or Non-Motion
Comments: Part of Anheuser-Busch's ongoing campaign to foster brand identity within the Latino demographic, this mirror features screen printing that simulates the look of stained glass and glazed tile. The PVC frame simulates hand-crafted Mexican silver.

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Anheuser-Busch promotes its 180 energy drink with a variety of P-O-P materials such as this serpentine rack designed for on-premise placement on countertops. It features five-color labels and a gravity-feed structure.
Producer: Display Technologies Inc., College Point, N.Y.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Retail Category: Eating & Drinking Establishments
Display Type: Temporary Graphics
Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 3,150
Comments: Vacuum-forming and bright graphics provide a 3-D effect to what would have been a regular banner. The wall display commemorates Mardi Gras and the Bud family of beer involvement with the celebration.