AB InBev

Retailer: 7-Eleven

Client: Anheuser-Busch, St. Louis
Producer: Baird Display Inc., West Allis, Wis.
Comments: As a new product launch, A-B used this display to promote brand awareness. By over-sizing the display in the shape of the product, it stands out in beverage areas.

Client: Anheuser-Busch Inc., St. Louis
Introduction: November 2002
Number of displays: 1,000
Construction: Aluminum die cut and embossed
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: A-B rolled out this sign to on- and off-premise locations to promote its Busch beer. The sign was part of a campaign to attract NASCAR fans.

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Client: Anheuser-Busch, St. Louis
Size of Run: 2,750
Production Date: September 2002
Producer: AGI Schutz Merchandising, Mt. Prospect, Ill.
Division: Permanent, Beer: On-Premise: Illuminated or Motion
Comments: AB wholesalers can easily customize the faces of these clocks with the names of the establishments using them. Illumination can be switched on or off to allow more placement options for retailers.