AB InBev

Retailer: Sweetbay
Metro Area: Tampa, FL

News items about in-store media networks, in chronological order.

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light, Bud Select
Distribution: Supermarkets Nationwide
Number of Stores: National
Production Run Quantity: 50+
Introduction: March 2006
Intended Duration: 8 months
Dimensions (H x W x D): 84" x 67" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: AB Distributors
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 16" x 5"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Array, Toronto, ON

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?