AB InBev

Retailer: Fry's Signature
Location: Tucson, AZ

Retailer: Fred Meyer
Location: Portland, OR

Product: Bacardi Silver
Number of displays: 1,500
P-O-P company: Rapid Displays, Chicago and Union City, CA
Distribution: Supermarkets, convenience stores and liquor stores
Introduction: September 2005
Duration: Six weeks
Construction: Corrugate
Set-up: Anheuser-Busch wholesalers

Super Bowl merchandising offers lessons in collaborative marketing

An overview of the 2005 National Association of Convenience Stores annual trade show and conference