AB InBev

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser
Distribution: Liquor Stores
Number of Stores: 600
Production Run Quantity: 734
Introduction: February 2006
Intended Duration: 3 months
Dimensions (H x W x D): 11" x 22" x 26"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 2,885
Production Date: January 2006
Comments: The Michelob Ultra Amber P-O-P program included a neon wall sign, illuminated bottle glorifier and injection-molded plastic tap handles. The program supported the national rollout of the new A-B brand.

Client: Anheuser-Busch Inc., St. Louis
Producer: Meyers Display, Minneapolis
Size of Run: 1,132
Production Date: April 2006
Comments: These mobiles were hung above case stacks of Busch and Busch Light beer in select retail markets.

Client: Anheuser-Busch, St. Louis
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 4,162
Production Date: November 2006
Comments: This case stacker continues Michelob's 12-year tradition of providing a fireplace as the brand's key holiday merchandising vehicle.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,100
Production Date: December 2006
Comments: Sent specifically to on- and off-premise locations in Texas, this neon is 6 feet wide and has a lifespan of three years.