Winter Holidays

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.