Mashed-Up Marketing Coca-Cola, Bottlers Settle Distribution Lawsuit Special Report: Made in China As sourcing P-O-P to China grows, so does awareness of tradeoffs Kraft Stocks Up for New Year Open Bidding: Due Diligence or Just Beating Up Vendors? When industry traditions like the 'cattle call' and creative 'shoot-out' are crossed with RFPs and reverse auctions, sparks begin to fly. Reversing Course On Reverse Auctions Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' How Clients Should Handle RFPs How Producers Should Handle RFPs P&G Back for More Ahold 'Rewards' First Previous 34 35 36 37 38 Next Last
