Supplier Influence on Retail Category Management ShopRite, Kraft Toss the Pigskin Albertsons Hosts PepsiCo Sweeps FSI Report: Oct. 5, 2003 Meijer Has Football Fever Frito-Lay Takes 'Tailgate' to Wal-Mart Wal-Mart, Coke Tackle School Spirit Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Creative Touches Examining the impact of brand communication and consumer promotion on the sales lift generated from displays Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases First Previous 82 83 84 85 86 Next Last
