Meijer tied in to Procter & Gamble's Jan. 27 brandSaver FSI event with football-themed features in its concurrent circular offering $5 off a future receipt with the purchase of $20 worth of household product or $15 worth of health and beauty SKUs.
Target and Mars Inc. are running a football-themed banner ad on websites such as nytimes.com spotlighting confectionery SKUs from brands Snickers, Skittles and M&M's.