ShopRite tied in to Procter & Gamble's May 30 brandSaver FSI drop with a feature in its June 6 circular activating the manufacturer's sponsorship of the National Football League and tying in to Father’s Day in June.
The Path to Purchase Institute this month spotted an eye-catching spectacular from Unilever’s Hellmann’s at Southeastern Grocers’ Harveys supermarket in Jacksonville, FL.