Strategy

What you don't know about your shoppers could hurt you.

Best Buy is winning with women -- and everyone else.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Brand marketers and agencies evaluate each other for excellence in Shopper Marketing.

A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark.

Where you put shopper marketing will seal your success ... or failure.

Best Buy becomes a great place for women to shop by becoming a great place for women to work.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

Bob Thacker says his plans to make us love OfficeMax are right on target.