Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Julio César Chávez Energy Drink Taps Hispanic Shoppers Miller Lite Goes Back to the Grill Petco Feeds 'G-Force' Rite Aid Rebate Report: June 2009 Fry's Heads Back to the Ballpark Oreo 'Double Stuf Racing League' Campaign A case study from the Promotion Marketing Association's 2009 Reggie Awards FSI Report: June 28, 2009 7-Eleven Plays with Robots and Racecars JCPenney's Rascal Flatts Promo is 'Unstoppable' First Previous 96 97 98 99 100 Next Last
