Macy's Joins American Rag for 'Mad Picks' Hispanic Shoppers: Growing & Passionate Latino marketing experts encourage connecting with the demo's passion points, like family, to reach them at retail Target Backs Sports Fans Walgreens Revisits Dr. Oz Walmart Negotiating NASCAR Sponsorship Best Buy Stages Bieber Concert Dick's Gets Its Gatorade Game On RadioShack Rides With Lance Armstrong Kingsford Races to Rite Aid Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. First Previous 83 84 85 86 87 Next Last