Sports Sponsorships

As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.

The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.

BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer.

Kroger’s Fry’s banner activated its sponsorship of Major League Baseball’s Arizona Diamondbacks with its annual D-Backs Rewards program.