Vibram Promo Brings Winter In-Store Finish Line, Nike Partner for 'Team First' Campaign Anheuser-Busch Inks Deals With NFL Teams Labatt, Bauer Hope to 'Score' With Promo Sharpies Get $7 Million Marketing Push A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line Pete's Wicked New Look Pete's Brewing Co. promotes new packaging design through P-O-P Huffy Sports Launches NBA Promo Coca-Cola Puts P-O-P in McDonald's for All American High School Basketball Game First Previous 163 164 165 166 167 Next Last