Heineken, Amstel Light Join Forces for Mardi Gras Sunbeam Promotes Mr. Coffee to a Younger Audience Vibram Promo Brings Winter In-Store Anheuser-Busch Inks Deals With NFL Teams Labatt, Bauer Hope to 'Score' With Promo Finish Line, Nike Partner for 'Team First' Campaign Sharpies Get $7 Million Marketing Push A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line Huffy Sports Launches NBA Promo First Previous 162 163 164 165 166 Next Last