Sports Sponsorships

Dr Pepper Snapple Group's Dr Pepper activated its sponsorship of the College Football Playoff by running a sweepstakes at Ahold Delhaize's Food Lion.

Ahold Delhaize's Hannaford tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with a feature in its concurrent circular activating the manufacturer's National Football League sponsorship and offering $10 off a future trip with purchase of $30 worth of eligible P&G products from Jan. 1 to Feb. 5.

Ahold Delhaize's Stop & Shop, Giant-Landover and Giant-Carlisle chains tied in to Procter & Gamble's Jan. 29 brandSaver FSI event with features in their Jan. 27 circulars activating P&G's National Football League sponsorship and offering a $10 Visa gift card with purchase of $30 worth of eligible P&G products.