Sports Sponsorships

ShopRite tied in to Unilever’s March 19 FSI event with a feature in its concurrent circular offering Price Plus loyalty cardholders $5 off the purchase of $15 worth of products from brands including Vaseline, Dove Men+Care, Suave and Axe. 

Walgreens leveraged Unilever’s status as an official sponsor of the National Collegiate Athletic Association in March as it promised 5,000 Balance Rewards points with purchase of $15 in eligible Axe, Degree, Dove, Vaseline or Suave products from Feb. 26 to March 25.