Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured Firestone Charges Up 'Turbo' Campaign Bridgestone Americas collaborates with DreamWorks, then taps into movie’s release The Complicated Futures of Shopping Sheba Feeds Cat Lovers' Passions Mars Petcare amps up premium brand presence with an integrated campaign and celebrity at center Pampers a Perfect Fit for H-E-B Baby Tour P&G the primary sponsor of parking-lot sampling events that target Hispanic moms Walkers Gets the Word Out Via Social Media A recipe challenge engages and forms lasting relationships with New York-area bloggers Unilever Reaches Hispanics at Northgate Concert promotion leverages full spectrum of tactics Ace Settles Back into the Neighborhood Safeway Thaws Out 'Dairy Month' Activity Doing Handstands Over 'Cartwheel' Target wants to win with brands through social media, too First Previous 344 345 346 347 348 Next Last
