Walmart Gets Back to Basics Experts say mass merchandiser is winning back its core customer while also making a forward-thinking commitment to online, social and mobile Ball Park Facilitates a Feeding Frenzy Campaign for hot dog brand targets females who shop for their men P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Partners Glad to Help 'Cookies' Cause OXO supplies retailer kits that facilitate hosting and promoting bake sales Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Axe Anarchy Sprays Equal Opportunity New body spray line launches with marketing that targets 'Axe girls' as well as guys M&M's Shows Some Smarts Ms. Brown 'spokescandy' bursts onto the scene during Super Bowl but is here for the long run Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' Rite Aid Celebrates a Tugaboos Birthday So-Lo-Mo Central: May 2012 Best Practices in Shopper Marketing Measurement, Part 2: Measuring Shopper Behavior Walgreens Answers Allergy Relief Questions First Previous 337 338 339 340 341 Next Last
