Social Media

The Office Depot Christmas campaign “Elf Yourself” returned in 2018 with a new augmented reality feature inside the Elf Yourself mobile app, and it also leveraged Facebook’s AR function for mobile.

Location data and mobile marketer Reveal Mobile, Raleigh, North Carolina, launched a new ad-targeting platform that enables retailers and agencies to target shoppers with ads over networks like Snapchat, Twitter, Instagram and other digital outlets.

Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women.

Newell Brands’ Krazy Glue got fans involved in a fun challenge that pitted “The World’s Strongest Man” against the strength of Krazy Glue.